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Chris Daffy: Once a Customer, Always a Customer [2000] paperback
This third edition of a best-seller will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition - which includes a new chapter on e-service - Chris Daffy provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "famous for service"!
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This third edition of a best-seller will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition - which includes a new chapter on e-service - Chris Daffy provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "famous for service"!
